When Simon and its previous shareholders incorporated the company well over four years ago, their target audience was specifically focussed on car enthusiasts, which includes ownership of niche vehicles such as high end sports cars, classic cars and investment vehicles.

The brand was originally created to focus on providing services and products tailored to these particular individuals and it's fair to say, we have enjoyed some success along the way.

Having significant knowledge and experience in brand creation, Simon knows the importance of rebranding as this can often create new opportunities.  So why have we decided to do this now? 

He explains there are two major factors why the company has taken the decision to go through a rebrand.

1.  Simon, David and Jason who are Directors and shareholders of the business, are all advocates of change because they strongly believe this creates positivity and more often than not can revitalise the business, particularly in a fast paced digital world, and

2.  Our customers are directly encouraging us to rebrand, even if they don’t consciously know it. So why is this?

As mentioned above, the company's key focus was and still is car enthusiasts but what we have discovered from undertaking a deep dive into our client database, is that our customers want more than car related services which we have traditionally provided. 

We have successfully identified and validated that our customers really enjoy and embrace being part of our member community. It has become very clear and abundant to us that our clients want a brand they can really trust, that cohesively fits with not just their personal lifestyle but also across their business activities. It was this scenario which prompted increasing questions and demand  from our clients, to enhance our Customer Value Proposition and provide additional collaborative products and services to meet their personal and business needs. 

We also experienced many occasions where customers have said, "We love your car insurance services, if only you could deal with my business insurance and insure my home?"  This was when we had our light bulb moment!

Instead of being a brand that was renowned for just car related services, we identified a need and opportunity to look after our customer and their wider needs which truly supports their lifestyle. So, we went about creating a new enhanced VINTTRO brand that will strategically capture this passion and spirit through our clients’ love of cars.

In a rapidly evolving market, our business like many others started to face positive pressure to evolve, to remain relevant and competitive. As mentioned above, through analysis of our customer demands this pressure identified the need for a new technology intelligence platform. Particularly, if we are to achieve our strategic ambition and goals to build the company to a point where we attract external investment. So, we have to adapt and have an infrastructure to support our brand offering.

Our strategy will allow us to offer unique opportunities and propositions for our customers that will redefine our brand, ensure we stay relevant and help us engage with our new audience. The rebrand will also positively impact our ever present and much loved existing customers, to enhance their lifestyle and experiences too.

Markets evolve and naturally so do our customers' needs and expectations. Our brand that thrived four years ago started to feel a little outdated, which has mainly been driven by our new and potential customers.

This rebrand has allowed our global business to update our image, messaging and positioning to align with current trends and customer needs. This is particularly important to us, as new generations of consumers with different values and preferences have emerged.

In the last financial year our business has grown nicely, our target audience has evidently changed. By rebranding, this has provided an opportunity to reach new customer segments who might not have engaged with the original brand. Hopefully our strategic rebrand will widen our appeal and open doors to new markets, helping the business grow and diversify its revenue streams. Having four key pillars to our business is part of the strategic rebrand.

Our new brand will positively reflect what a successful company stands for today and the future. We know we are still a small company but with a big heart, high aspirations and expectations. As we evolve the new brand will capture the full breadth of our products and services for the next 5 plus years, before we review our brand proposition again.

We have a new image, mission and values which communicates growth, innovation and the company’s ability to adapt.

If there is one thing Simon wanted from their company, it is to do things differently. He never wanted to be part of a business that challenges for the sake of it but a business that through creativity, challenges the everyday mundane business proposition. 

In today’s competitive landscape, differentiation is key. Many industries are saturated with brands offering similar products or services and after reading an article written by an industry leading insurance figure in 2023 this gave us much to think about. The article went on to say that mainstream insurance brokers will struggle if they don’t diversify, which evidently received quite a bit of negative feedback.

Simon believes it's because those companies are afraid of businesses who can create, think outside the box and bring to market bespoke and compelling solutions. If a company’s branding feels too generic or fails to stand out, it risks getting lost in the industry noise.

Our insurance brokerage proposition will be different because of the way we  engage our clients, how we profile our customers and how we link data to enhance their lifestyle through our new brand proposition and values. 

Our insurance brokerage is niche and will operate from an environment like no other. The platform and premises for this environment are scheduled to be completed by the end of July 2025. We will be inviting our customers and insurance partners to visit once completed, where we will demonstrate how important they are to our clients everyday lifestyle. 

For many people, change is sometimes difficult and we understand that our new rebrand may not be quite as palatable as it is to others.

We have kept our name but changed our visual identity, messaging and values. This is an intentional signal to our customers, showing we are moving forward together to enhance the trust they already have in our brand.

As our business pivots, expands and enters new industries, our brand must align with our strategic goals. As we enter new markets, our rebrand will ensure that its public image supports us. This alignment between business strategy and brand identity strengthens our company’s overall message and creates a consistent customer journey for our clients.

Our rebrand isn’t just about external perception, it will also have a significant impact on our internal culture and will inspire employees to foster a sense of pride, aligned with our company’s mission and goals.

We want everyone to feel connected to the brand, engaged, motivated and to advocate our brand values at all times.

The rise of digital platforms has transformed how our customers will interact with us and whilst we will operate with cutting edge IT technology platforms. We recognise our clientele require a choice of more traditional communication methods and as such, we will never ignore this preference. 

There is no point in trying to insure a commercial fleet, multiple classic or investment car policy other than by a physical conversation or a formal meeting!

What is seen as an “O” to complete the name VINTTRO is actually a circle (not a letter) which is highlighted by a subtle inner grey circle.

The circle represents our global business, customer value proposition and collaborative networks. 

The logo is framed by two lines that represent the togetherness and foundations of our global company. Our subsidary arms is shown under the foundation line.

ENDS